Montana Tractor Failure: Supply Chain Lessons
Montana Tractor: A Case Study in Supply Chain Vulnerability The rapid rise and equally swift fall of Montana Tractor between 2004 and 2011 offer a compelling case study in supply chain risk management. Initially successful by targeting a niche market – smaller farms and ranches underserved by larger agricultural equipment manufacturers – Montana Tractor provided affordable, reliable compact and utility tractors. This early success highlighted the strategic advantage of identifying and serving underserved customer segments....